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DIN Game Debrief: “The Sales Strategy Meeting”

Here is the debrief from the October 4th DIN Game. Any comments or other observations are welcome.

Describe
Julie’s Words and Actions  

Was asked by company HQ to increase Indian subsidiary’s sales by 20% in one year

* Scheduled a meeting with Divyesh

* Arrived at the meeting at precisely the prearranged start time

* Participated (listened and spoke) in the meeting

* Asks Divyesh to “get down to business” and to present his unit’s sales strategy

* Tells Divyesh she appreciates his briefing

* Asks Divyesh for specific action steps and timelines to achieve sales targets

Divyesh‘s Words and Actions 

Prepared for the meeting

* Participated (listened and spoke) in the meeting

* Arrives to meeting 20 minutes after the prearranged start time, and tells Julie that he had to take his son to school

* Asks Julie questions about her stay in India

* Provides Julie with information about his unit’s

history and sales strategy

* Offers to put together a detailed action plan for

Julie within a few days

 

Interpret

From Julie’s Perspective 

 

From Julie’s Perspective

* I’m very much looking forward to Divyesh’s ideas on how to achieve a 20% sales increase in his unit. The Bangalore office is key in India, and falling short there will almost certainly affect my career path.

* I have so much to do, and I don’t have that much time to meet with Divyesh. I’m frustrated that he’s so late, and he didn’t even apologize!

* He’s already late, and now he wants to engage in small talk? He seems like a nice enough guy, but let’s get on with the important and pressing issues first, then later if we have time, we can get to know each other. HQ only cares about results.

* Why is he giving me all of this irrelevant background? Sure, it’s interesting, but today’s meeting is about how to meet our sales targets. I hope he has a detailed plan, which will increase my confidence in him. A plan is also something tangible I can present to HQ.

* He doesn’t have any specifics! This meeting has essentially been a waste of time. I’m a little disappointed in Divyesh. Can I trust him and his team to deliver the results that HQ demands?

 

Cultural archetypes at play: task-orientation,

low context/direct communication, equality

and individualism (expectation of self-initiative),

sequential, universal

From Divyesh’s Perspective 

*I am very well prepared for this meeting. I have all the information Julie will need to make an informed decision about my unit’s sales strategy.

* I’m glad I had time this morning to take my son to school. I know I’ll be a little late to the meeting, but Julie will understand the special situation I was in. We can also just stretch out the meeting a little longer if need be.

* I want to make sure Julie feels at home and comfortable with her new surroundings, because she is my boss AND because she is not from here – I want to be a good host. I hope she’s successfully adjusting to life in India. Let me ask her some questions.

* I wonder what kind of person Julie is, what she likes to do, where she chose to live in Bangalore. I should ask her some questions to see how I should act (and how I should expect her to act towards me) when we interact.

* Why was Julie so abrupt when asking if we could “get down to business”? She must want to hear more about our local office, so I’ll give her as much background and as much detail as possible. It’s the least I can do, since it’s her first time here.

* Why would I have specific action steps? She never asked me for this before, plus it’s her job as Sales Director to come up with the specifics. It would be presumptuous of me to think otherwise! Of course I can’t tell her this. Now I feel upset for having disappointed her and embarrassed for appearing as if I wasn’t doing my job.

 

Cultural archetypes at play: hierarchy, conscious, indirect/high context and face-saving, communication, synchronic, situational

Navigate 

Approaches that take both perspectives into consideration

*Cognizant of the Indian strong sense of hierarchy, Julie could have been more explicit when communicating her expectations for this meeting in advance. She could have done this by providing Divyesh with a detailed agenda and/or a list of data she’d like to see during the meeting, sending him a detailed email, or simply clearly telling him beforehand.

* Divyesh could have asked Julie to provide him with specific expectations for the meeting, i.e., what exactly she would like him to present and communicate.

* Knowing and respecting the Indian synchronic cultural archetype, Julie could have communicated to Divyesh (in advance) of the importance of being at the meeting at the prescribed time, and the consequences of not being there on time. She could have asked Divyesh to let her know in advance if he thought he would be late or had to cancel, and they could have come up with contingency plans (a different time or day or meeting arrangement, etc.).

* Knowing and respecting the American sequential cultural archetype, Divyesh could have called Julie as soon as he knew that he would not make the prescribed meeting time.

* Knowing the importance of relationships in India, Julie could have budgeted enough meeting time to allow for non-business related discussion, particularly since this was the first time she was meeting Divyesh. She could have also mitigated the situation entirely by scheduling a separate “get to know each other” time.

* Cognizant of the American task-focused and sequential cultural archetypes, Divyesh could have scheduled a separate event (lunch, coffee, invitation to his house for dinner, etc.) either before or after the meeting as a non-business related “get to know each other” event.

* Divyesh could also have asked Julie in advance if he could schedule an orientation meeting, to help her get to know the office, during which he could have provided her with company’s local background details, which he believes are so critical for her success.

 


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Critical Incident: “The Sales Strategy Meeting”

Once again, it’s time for LCW’s “DIN Game,” our live, interactive debrief of an intercultural incident on Twitter.  The next edition will take place October 4th at 5 PM CST, and we’ll be using the hashtag #DINGame.  For a complete description of how the game works, check out our previous blog entry: http://navigatingcultures.com/blog/?p=779.  The intercultural incident we’ll be debriefing is posted below; we hope you’ll join us!  We’ll be posting the results following the October 4th debrief.

An American, Julie Barton, is the newly appointed Sales Director for the Indian subsidiary of a U.S. based management consulting firm. Julie has been asked by HQ to increase the subsidiary’s sales by 20% by this time next year. Julie flies to India to meet the team in person, and for a meeting with Divyesh Kapoor, the Bangalore Sales Team Leader, to discuss strategy for achieving this goal for his team. Julie is looking forward to meeting him.

She’s a little annoyed when he arrives 20 minutes late, and says in a friendly manner that he had to take his son to school on the way to the office. Divyesh then starts chit-chatting – asking about her trip, what has she done since she arrived in India, her opinion about Indian food and the neighborhood, etc. Already frustrated about falling behind, she asks politely but firmly if Divyesh could get down to business. Divyesh looks genuinely surprised at this.

When Julie asks him to present his unit’s sales strategy, he launches into a lengthy discourse about the history of the Indian subsidiary, strategies of past Sales teams, and revenue estimates based on past trends he’s observed in the various service lines. Julie impatiently wonders when Divyesh is going to get to the business plan for the upcoming year. She tells him that although she appreciate his briefing, she’d really like to get to the action steps and time frames to achieve the upcoming year’s sales targets. Divyesh appears somewhat flustered, and immediately offers to put together a detailed report within a few days.

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What, Me!? Ethnocentric? What Americans and Indians (and some Japanese) say about working together

Getting called out on our ‘stuff’ is good. We may not LIKE it, but it’s important for growth, for self-awareness…and for intercultural competence, too, by the way.

Recently we’ve been doing research to uncover what Asia-based offices find both difficult and positive when it comes to working with the American headquarters staff of one our newer clients. The dataset is in many ways what we’ve come to expect in the ten years of doing this work—a mix of statements ranging from how Americans are ‘straightforward’, ‘planning oriented’, and ‘open’, to the occasionally more pointed and revealing such as ‘heavy-handed’ and ‘controlling’.

One Indian-based manager went so far as to comment on how his team sees the Americans’ non-collaborative approach: “There is a predominant feeling that ‘We (the Americans) will tell you what to do’”.  When we share this feedback with his U.S. counterparts, and we will, some will protest that his characterization is unfair or inaccurate, while others will squirm with the knowledge of having been called out on what they know is an uncomfortable truth—they do tend to tell their Indian counterparts what to do, and now that they think about it, they will realize it may not be the best approach.

This of course is why we do this research—not to cause protests or make people squirm—but to help uncover and bring to light the things that we do to undermine our own best intentions in cross-cultural collaborations. These undermining behaviors are most often rooted in subconscious beliefs that ‘our way is the best way’—even though we would rarely say such a thing out loud.

Look at this comment from the dataset that came from a Japanese team member, who drew an analogy between the World Series® and his organization’s use of the term ‘global’:

(more…)

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